FUEL SMART FOR PEAK PERFORMANCE
YOUR IN-HOME PERFORMANCE CHEF
Precision-crafted meals by professional chefs for athletes to train harder, reach and maintain peak performance and recover faster.
EACH INGREDIENT IS DRIVEN TO MAXIMISE ATHLETIC OUTPUT
Nutritional meals crafted to optimise energy, endurance, and recovery. Each ingredient is precisely tailored to the athlete’s specific performance and wellbeing goals, with no compromise.
● Data-driven nutrition
Meal plans evolve with individual performance.
● Customised
Approachable and aligned to every athletes goals.
● StReamlined
Eliminates meal planning and preparation, maximising training and recovery.
● Periodisation
Nutrition is precisely tailored to training cycles and specific performance goals.
● Assured anti-doping
Food sourcing and preparation are handled to meet strict UKAD and WADA compliance.
ALEX HERBERT
With nearly a decade of experience in elite sport, our founder is a professionally trained performance chef who has worked within the Premier League and with international athletes. His expertise lies in combining evidence-based sports nutrition with exceptional culinary standards to help athletes fuel smart for peak performance. Trusted by top professionals, he brings a refined, athlete-focused approach to every partnership.
PERFORMANCE PACKAGES
Essentials
Ideal for on-the-go athletes looking to maintain structure macros
1x Weekly visit
7x Individualised meals
3x Performance snacks or juices for marginal gains
Ingredient procurement to your budget. You’ll need to freeze 3–4 meals.
high performance
Ideal for fast paced individuals that need total flexibility
2x Weekly visit
7x Individualised meals
7x Performance snacks or juices for marginal gains
Ingredient procurement to your budget. All meals fresh, no need to freeze
Elite
Ideal for individuals that like custom meals on the daily
Daily Food Preparation & Service
This premium package includes daily in-home cooking with meals plated and served fresh. It offers the highest level of nutritional benefit and precision, ensuring you’re fuelled for peak performance every day completely customisable.
WE’RE PARTNERS IN YOUR PERFORMANCE JOURNEY.
IT’S A TEAM GAME
I’ve worked closely with Alex Herbert over the past two years and have found him consistently reliable, dedicated, and highly skilled in sports nutrition. His tailored approach to athlete meals and strong organisational ability have been key to our smooth operations. I highly recommend him.”
– Rhoys Wiggins
Former Professional Footballer
& Performance Nutritionist
I worked with Alex for three years at Luton Town FC, where he was First Team Head Performance Chef. His dedication, creativity, and leadership played a vital role in our push for Premier League promotion through top-level nutrition. Alex’s tailored meal planning, positive energy, and strong team management made the kitchen a truly professional environment. I highly recommend him.”
– Jared Roberts-Smith
Head of Performance, Luton Town FC
I’ve worked with Alex for several years and found his approach to performance nutrition both practical and highly effective. He expertly tailors meals for varied goals—from rehab to muscle gain—and periodises carbohydrates to optimise energy. Alex sets high standards and truly embodies the modern Performance Chef, delivering goal-driven menus without compromising on quality or favour.”
– Ted Munson
Brentford & Danish National Team Nutritionists
